Fresh Finds: @ The Farmers Market


This year we celebrate the 40th anniversary of San Francisco’s longest running independent nonprofit farmers’ market, the Heart of the City Farmers Market, just 0.3 miles from Serif. Heart of the City Farmers Market is a uniquely independent, farmer-operated, nonprofit farmers market. An iconic and beloved community resource, the market opened in 1981 with a mission to support and sustain small farmers in the Bay Area.

“This is a ‘true’ farmers market where actual farmers are selling their produce. The farmers are wonderful here – friendly and happy to tell you with pride about their farms.”- Bronte La Valliere

Enjoy fresh fruits, flowers, jams and jellies, vegetables, cheese, fungi, eggs, and nuts from this uniquely independent, farmer-operated, nonprofit farmers’ market. Greet the growers every Wednesday from 7:00am – 5:30pm and Sundays from 7:00am – 5:00pm year-round at San Francisco’s United Nations Plaza, located along Market Street between 7th and 8th Streets above Civic Center BART Station. Click here for a convenient map. Insider Tip: Bring an extra shopping bag or two and come before 3pm for the best selection. Week after week, you’ll see familiar faces and get to know your local farmer community in person. These Bay Area farms are full of tips and recipes to make the most of the seasonal bounty. Residents at Serif can look forward to all the ingredients that make a house a home including farm fresh eggs and fresh cut flowers, honey on the comb, berries, veggies for the wok, and fresh herbs!

Take a sneak peek at the farm vendor list and plan to be part of the 40 years of farm to table:

Two Dog Farm. An organic farm based out of beautiful Davenport and specializing in dry farmed tomatoes, Batavian lettuce, winter squash, and lots of different greens and veggies to the San Francisco farmers markets.

Farm 2 Fridge by Yerena Farms. Providing strawberry, raspberry and blackberry varieties to the San Francisco Bay Area for over 40 years. The family owned and operated business has grown through three generations of farmers. 

Hooverville Orchards. Their 72-acre oasis of orchards produce cherries, peaches, nectarines, apples, plums, pluots, Asian pears, citrus varieties, blueberries, blackberries, boysenberries, mulberries…and much more. They also offer jellies and jams made in small batches.

Far West Fungi farm. Provides a year-round supply of exotic, certified organic specialty mushrooms at local markets, including Shiitake, Tree Oyster, Lions Mane, Maitake, and King Oysters.

“A good place to buy fresh vegetables, fruits, eggs, meat, fish, and lunch.” – JunWoo Kim

You can also take a virtual tour of the market. The market has suffered its share of hardship recently due to wildfires and the pandemic, but vendors remain committed to providing fresh food to the neighborhood. For more information on the enhanced health and safety plan and social distancing protocol, visit the News section.

Image credit: @heartofthecityfm