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OUR LATEST UPDATES

11.04.2024

It’s Happening HERE.

Every season, there’s a reason. L00k Again. There is so much happening in and around Serif. Be sure to catch the final UNSTAGED LIVE On Mid-Market event of 2024, where BANDALOOP will showcase their vertical performance on SERIF once again. […]
10.25.2024

3 HOMES UNDER $500,000 IN THE HEART OF SAN FRANCISCO

As San Francisco transitions into fall, Serif’s neighborhood comes to life with an array of seasonal activities. Nestled at the heart of Market Street, residents enjoy the convenience of nearby pursuits, from theater and art to retail, dining, and nightlife. […]
10.08.2024

Fall Incentives on Floor Plans That Fit Your Lifestyle

Serif is pleased to announce fantastic fall incentives for homebuyers. When you are in contract by November 30, we are offering: $15,000 credit* on Junior One-Bedrooms – Starting from $398,000$25,000 credit* on One-Bedrooms – Starting from $520,000$35,000 credit* on Two-Bedrooms […]
09.30.2024

UNSTAGED at Serif in Mid-Market

Serif is excited to share a special new vertical performance on our building by BANDALOOP happening at UNSTAGED this Thursday, October, 3rd. BANDALOOP honors nature, community, and the human spirit through perspective-bending dance. An innovator in vertical performance, BANDALOOP seamlessly […]
08.31.2024

Live Atop Market Street with a Lower Rate

Ready to make your dream home a reality? With interest rates dropping, now’s the perfect time to check out some of Serif’s Featured Residences and find your home in the heart of San Francisco steps from The Warfield, the Orpheum […]
08.19.2024

Say Hallå to Monday Night Trivia, Date Night Inspiration, and Private Parties!

It’s happening around here. Serif’s newest Market Street neighbor, Saluhall is bringing on much more than hip eats and tasty drinks. Regularly programmed events are on rotation making our corner of the city quite a community. Neighbors have been mixing […]
07.28.2024

8 Homes Sold in One Month: Serif Sales Ignite Buzz

Discover your dream home at Serif in the heart of San Francisco and see what the buzz is all about. With eight homes sold last month, now is the time to check out our junior and one-bedroom homes with newly […]
06.28.2024

Summer Happenings Around SERIF

Summer is heating up, and we’re excited to share the latest happenings at the LINE and throughout San Francisco. Don’t miss out on these fantastic events: June 29-30: San Francisco Pride 2024This year’s theme, “Beacon of Love,” brings two days […]
03.02.2023

Introducing SERIF OWNERS CLUB

Meet the latest perk of ownership when you make your move to Mid-Market’s own Serif condominium homes. When you live here, you will not only enjoy the full suite of onsite amenities in the heart of San Francisco but will […]
09.08.2022

7th Avenue Showroom Opens at Serif

Well regarded for their collection of modular sofas, 7th Avenue is a premiere destination for modern furniture that unites function with fashion seamlessly and with careful attention to quality. Their showrooms cater to this mentality, occupying spaces that enhance the […]
05.01.2022

Welcome Inside Serif – Construction is Completed

Construction is now complete at Serif and six model homes are available to tour! With prices starting in the $500,000’s, Serif has seen strong interest from homebuyers with over 50 residences under contract since the sales gallery opened. With the building’s […]
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To see more and stay up to date on all of our progress and life in Mid-Market, follow us on Instagram @serifsanfrancisco.