Join the list

Home is only the half of it

OUR LATEST UPDATES

12.07.2021

Meet The Team: Sheri Calvert

A Sagittarius to the core, her favorite style icons include Lady Gaga and Cher. She juggles sales, design sensibility and project management with grace and a smile. If you haven’t yet met Serif’s Design Center Manager, Sheri Calvert, you’re going […]
12.03.2021

Meet a neighbor and Mosey through Mid-Market

San Francisco is at your fingertips when you live at SERIF and Mid-Market is at the heart of it all. From sips to bites and self-care to work space, you’re invited to meet a few neighbors virtually via video spotlights. […]
12.01.2021

6 Top Spots for Selfies in San Francisco this Season

San Francisco happens here. SoMa, Hayes Valley, Nob Hill, the Mission, Union Square, the Financial District—all are within a short distance of Serif, as are long-standing landmarks of the city’s theater, music, and top cultural institutions.Living in this city and […]
11.20.2021

Union Square Lights Up This Season

San Francisco happens here. Simply a half mile from Serif, you’ll discover the most magical spot to be during the holiday season. Dripping with dazzling lights and activities designed to spread cheer, Union Square is made to light up your […]
11.02.2021

Cocktail Hour? Always. Enjoy Seasonal Sips.

Welcome to Mid-Market, where SoMa meets the Tenderloin meets downtown. Where a new generation of restaurants and bars is cropping up alongside long-standing landmarks of The City’s theater, music, and LGBTQ scenes. Cocktail Hour? Always. Street art. Local music. 7 […]
09.28.2021

Happenings Abound This Autumn

Fall for seasonal events and performances happening in our neighborhood, and all within easy reach of Serif. Theater, art, retail, dining, nightlife—it’s all part of the Serif experience. Satisfy your soul. Look again and discover boredom proof living where San […]
08.16.2021

Discover Culture Around Every Turn

San Francisco happens here. SoMa, the Tenderloin, Hayes Valley, Nob Hill, the Mission, Union Square, the Financial District—all are within a short distance of Serif, as are long-standing landmarks of the city’s theater, music, and top cultural institutions. San Francisco […]
08.11.2021

Meet The Team: Bryon Zapf

We’re pleased to introduce you to Bryon Zapf, part of the Serif Sales team. Originally from Wisconsin, Bryon lived in New York City for 18 years prior to moving to the San Francisco Bay Area 4 years ago. In his […]
07.20.2021

7 Things We’re Looking Forward To This Summer

Theater, art, retail, dining, nightlife—it’s all part of the Serif experience. SoMa, the Tenderloin, Hayes Valley, the Mission, Union Square, the Financial District—all are within easy reach of Serif. Welcome to the epi-center of boredom-free living. Life happens here. Theater […]
07.15.2021

Fresh Finds: @ The Farmers Market

This year we celebrate the 40th anniversary of San Francisco’s longest running independent nonprofit farmers’ market, the Heart of the City Farmers Market, just 0.3 miles from Serif. Heart of the City Farmers Market is a uniquely independent, farmer-operated, nonprofit […]
06.07.2021

Meet The Team: Mark Friedberg

Let us introduce you to Mark Friedberg, part of the Serif Sales team. Mark has called San Francisco home for the last 33 years, which is why when Serif came calling Mark jumped at the chance to be part of […]
Stay Social

To see more and stay up to date on all of our progress and life in Mid-Market, follow us on Instagram @serifsanfrancisco.