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OUR LATEST UPDATES

06.07.2021

Meet The Team: Mark Friedberg

Let us introduce you to Mark Friedberg, part of the Serif Sales team. Mark has called San Francisco home for the last 33 years, which is why when Serif came calling Mark jumped at the chance to be part of […]
06.01.2021

Making Headlines: Concrete Candy Wrapper

Handel Architects recently announced a milestone in the making, their work is wrapping up on Serif San Francisco and the LINE Hotel at 960 Market Street situated on a triangular block where San Francisco’s Union Square, Tenderloin and South of […]
05.15.2021

F-Line Returns To Market

Get moving! The F-line vintage streetcar service returns to the full length of its route, from Castro to Fisherman’s Wharf, starting May 2021. Per Mid-Market Community Benefit District: the F-line will run Castro District–Fisherman’s Wharf until September, when Better Market […]
05.01.2021

L00k Again: Civic Center Has A Bold Future

The next chapter in San Francisco’s story is unfolding, and it’s happening right here. The heart of the City is getting a makeover. The Civic Center Public Realm Plan recasts the plaza as a larger, tree-encircled space, connected to Market […]
04.16.2021

Get Central: All About Mid-Market

San Francisco happens here. Welcome to Mid-Market, where SoMa meets the Tenderloin meets downtown. Stretching from Fifth Street to Van Ness between Mission and Market, discover a new generation of restaurants and bars cropping up alongside long-standing landmarks of the […]
04.01.2021

Welcome to SERIF

Welcome to our new blog for SERIF, where you’ll be right at home with everything San Francisco has to offer. Street art. Local music. 7 am nightcaps. And that’s just our block. Boredom free, we’re connected to the beating heart […]
11.26.2019

SERIF REVITALIZES SF’S MID-MARKET NEIGHBORHOOD

New mixed-use development includes new residences, a hip hotel, retail, dining and dedicated non-profit space and will soon transform the high-density submarket.
11.26.2019

Developer previews new Mid-Market condos

Developer L37 Partners plans to start sales of Serif, a new Mid-Market condo project, next spring.
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