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Discover Culture Around Every Turn

San Francisco happens here. SoMa, the Tenderloin, Hayes Valley, Nob Hill, the Mission, Union Square, the Financial District—all are within a short distance of Serif, as are long-standing landmarks of the city’s theater, music, and top cultural institutions. San Francisco […]

Meet The Team: Bryon Zapf

We’re pleased to introduce you to Bryon Zapf, part of the Serif Sales team. Originally from Wisconsin, Bryon lived in New York City for 18 years prior to moving to the San Francisco Bay Area 4 years ago. In his […]

7 Things We’re Looking Forward To This Summer

Theater, art, retail, dining, nightlife—it’s all part of the Serif experience. SoMa, the Tenderloin, Hayes Valley, the Mission, Union Square, the Financial District—all are within easy reach of Serif. Welcome to the epi-center of boredom-free living. Life happens here. Theater […]

Fresh Finds: @ The Farmers Market

This year we celebrate the 40th anniversary of San Francisco’s longest running independent nonprofit farmers’ market, the Heart of the City Farmers Market, just 0.3 miles from Serif. Heart of the City Farmers Market is a uniquely independent, farmer-operated, nonprofit […]

Meet The Team: Mark Friedberg

Let us introduce you to Mark Friedberg, part of the Serif Sales team. Mark has called San Francisco home for the last 33 years, which is why when Serif came calling Mark jumped at the chance to be part of […]

Making Headlines: Concrete Candy Wrapper

Handel Architects recently announced a milestone in the making, their work is wrapping up on Serif San Francisco and the LINE Hotel at 960 Market Street situated on a triangular block where San Francisco’s Union Square, Tenderloin and South of […]

F-Line Returns To Market

Get moving! The F-line vintage streetcar service returns to the full length of its route, from Castro to Fisherman’s Wharf, starting May 2021. Per Mid-Market Community Benefit District: the F-line will run Castro District–Fisherman’s Wharf until September, when Better Market […]

L00k Again: Civic Center Has A Bold Future

The next chapter in San Francisco’s story is unfolding, and it’s happening right here. The heart of the City is getting a makeover. The Civic Center Public Realm Plan recasts the plaza as a larger, tree-encircled space, connected to Market […]

Get Central: All About Mid-Market

San Francisco happens here. Welcome to Mid-Market, where SoMa meets the Tenderloin meets downtown. Stretching from Fifth Street to Van Ness between Mission and Market, discover a new generation of restaurants and bars cropping up alongside long-standing landmarks of the […]

Welcome to SERIF

Welcome to our new blog for SERIF, where you’ll be right at home with everything San Francisco has to offer. Street art. Local music. 7 am nightcaps. And that’s just our block. Boredom free, we’re connected to the beating heart […]


New mixed-use development includes new residences, a hip hotel, retail, dining and dedicated non-profit space and will soon transform the high-density submarket.
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To see more and stay up to date on all of our progress and life in Mid-Market, follow us on Instagram @serifsanfrancisco.