Home is only the half of it
OUR LATEST UPDATES
03.02.2023
Introducing SERIF OWNERS CLUB
Meet the latest perk of ownership when you make your move to Mid-Market’s own Serif condominium homes. When you live here, you will not only enjoy the full suite of onsite amenities in the heart of San Francisco but will […]
10.11.2022
Introducing Bumblebee Spaces at Serif
The Serif Design Center is offering Bumblebee Spaces as a part of our design upgrades program. Bumblebee Spaces creates modular furniture affixed to the ceiling that comes to you only when you need it. With this design-driven technology, residences become […]
09.08.2022
7th Avenue Showroom Opens at Serif
Well regarded for their collection of modular sofas, 7th Avenue is a premiere destination for modern furniture that unites function with fashion seamlessly and with careful attention to quality. Their showrooms cater to this mentality, occupying spaces that enhance the […]
05.01.2022
Welcome Inside Serif – Construction is Completed
Construction is now complete at Serif and six model homes are available to tour! With prices starting in the $500,000’s, Serif has seen strong interest from homebuyers with over 50 residences under contract since the sales gallery opened. With the building’s […]
12.07.2021
Meet The Team: Sheri Calvert
A Sagittarius to the core, her favorite style icons include Lady Gaga and Cher. She juggles sales, design sensibility and project management with grace and a smile. If you haven’t yet met Serif’s Design Center Manager, Sheri Calvert, you’re going […]
12.03.2021
Meet a neighbor and Mosey through Mid-Market
San Francisco is at your fingertips when you live at SERIF and Mid-Market is at the heart of it all. From sips to bites and self-care to work space, you’re invited to meet a few neighbors virtually via video spotlights. […]
12.01.2021
6 Top Spots for Selfies in San Francisco this Season
San Francisco happens here. SoMa, Hayes Valley, Nob Hill, the Mission, Union Square, the Financial District—all are within a short distance of Serif, as are long-standing landmarks of the city’s theater, music, and top cultural institutions.Living in this city and […]
11.20.2021
Union Square Lights Up This Season
San Francisco happens here. Simply a half mile from Serif, you’ll discover the most magical spot to be during the holiday season. Dripping with dazzling lights and activities designed to spread cheer, Union Square is made to light up your […]
11.02.2021
Cocktail Hour? Always. Enjoy Seasonal Sips.
Welcome to Mid-Market, where SoMa meets the Tenderloin meets downtown. Where a new generation of restaurants and bars is cropping up alongside long-standing landmarks of The City’s theater, music, and LGBTQ scenes. Cocktail Hour? Always. Street art. Local music. 7 […]
09.28.2021
Happenings Abound This Autumn
Fall for seasonal events and performances happening in our neighborhood, and all within easy reach of Serif. Theater, art, retail, dining, nightlife—it’s all part of the Serif experience. Satisfy your soul. Look again and discover boredom proof living where San […]
08.16.2021
Discover Culture Around Every Turn
San Francisco happens here. SoMa, the Tenderloin, Hayes Valley, Nob Hill, the Mission, Union Square, the Financial District—all are within a short distance of Serif, as are long-standing landmarks of the city’s theater, music, and top cultural institutions. San Francisco […]
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To see more and stay up to date on all of our progress and life in Mid-Market, follow us on Instagram @serifsanfrancisco.