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Summer Happenings Around SERIF

Summer is heating up, and we’re excited to share the latest happenings at the LINE and throughout San Francisco. Don’t miss out on these fantastic events: June 29-30: San Francisco Pride 2024This year’s theme, “Beacon of Love,” brings two days […]


Meet the latest perk of ownership when you make your move to Mid-Market’s own Serif condominium homes. When you live here, you will not only enjoy the full suite of onsite amenities in the heart of San Francisco but will […]

Introducing Bumblebee Spaces at Serif

The Serif Design Center is offering Bumblebee Spaces as a part of our design upgrades program. Bumblebee Spaces creates modular furniture affixed to the ceiling that comes to you only when you need it. With this design-driven technology, residences become […]

7th Avenue Showroom Opens at Serif

Well regarded for their collection of modular sofas, 7th Avenue is a premiere destination for modern furniture that unites function with fashion seamlessly and with careful attention to quality. Their showrooms cater to this mentality, occupying spaces that enhance the […]

Welcome Inside Serif – Construction is Completed

Construction is now complete at Serif and six model homes are available to tour! With prices starting in the $500,000’s, Serif has seen strong interest from homebuyers with over 50 residences under contract since the sales gallery opened. With the building’s […]

Meet The Team: Sheri Calvert

A Sagittarius to the core, her favorite style icons include Lady Gaga and Cher. She juggles sales, design sensibility and project management with grace and a smile. If you haven’t yet met Serif’s Design Center Manager, Sheri Calvert, you’re going […]

Meet a neighbor and Mosey through Mid-Market

San Francisco is at your fingertips when you live at SERIF and Mid-Market is at the heart of it all. From sips to bites and self-care to work space, you’re invited to meet a few neighbors virtually via video spotlights. […]

6 Top Spots for Selfies in San Francisco this Season

San Francisco happens here. SoMa, Hayes Valley, Nob Hill, the Mission, Union Square, the Financial District—all are within a short distance of Serif, as are long-standing landmarks of the city’s theater, music, and top cultural institutions.Living in this city and […]

Union Square Lights Up This Season

San Francisco happens here. Simply a half mile from Serif, you’ll discover the most magical spot to be during the holiday season. Dripping with dazzling lights and activities designed to spread cheer, Union Square is made to light up your […]

Cocktail Hour? Always. Enjoy Seasonal Sips.

Welcome to Mid-Market, where SoMa meets the Tenderloin meets downtown. Where a new generation of restaurants and bars is cropping up alongside long-standing landmarks of The City’s theater, music, and LGBTQ scenes. Cocktail Hour? Always. Street art. Local music. 7 […]

Happenings Abound This Autumn

Fall for seasonal events and performances happening in our neighborhood, and all within easy reach of Serif. Theater, art, retail, dining, nightlife—it’s all part of the Serif experience. Satisfy your soul. Look again and discover boredom proof living where San […]
Stay Social

To see more and stay up to date on all of our progress and life in Mid-Market, follow us on Instagram @serifsanfrancisco.