Sip, Stroll, Stay a While: Your Perfect Saturday Starts at Serif

There are days when San Francisco feels especially alive, when art, culture, and community come together in one seamless experience. Sip the City: Art. Wine. Bites. is exactly that kind of day. On Saturday, April 25 from 1–4 PM, 945 Market Street transforms into a vibrant, multi-level destination filled with wine tastings, immersive art, and live music all just steps from Serif. It’s an afternoon designed for discovery, and a chance to sample the flavor of the neighborhood.

Set within the modern urban hub developed by Ingka Centres (part of the IKEA family), Sip the City invites guests to explore three curated floors of energy and creativity. Wander from level to level with a glass in hand, moving through thoughtfully designed spaces where art installations meet the rhythm of live music and the richness of California’s wine country. It’s a fresh expression of San Francisco’s evolving cultural scene – dynamic, design-forward, and deeply connected to the community.

It’s more than an event, it’s a glimpse into everyday life around Serif. Before heading across the street, we invite you to book a private tour of our model residences and experience what it means to live at the center of it all. From light-filled interiors to elevated amenities and a location that places the city’s best moments just outside your door, there’s no better way to sample the flavor of Mid-Market living. Tour first, then toast, it’s the perfect pairing. Reserve tickets here.

Contact our team for your personal model home and building tour at sales@serifsf.com or 415-805-8896 today.

And the pours are worth it. Sip the City brings together an exceptional lineup of wineries and tastemakers, including Umbriaso, McGrail Vineyards and Winery, Mitchell Katz Winery, Wente Vineyards, Murrieta’s Well, Sojourn Cellars, Broc Cellars, Omega Road Winery, Hammerling Wines, Garre Vineyard & Winery, Tensley Wine, Napa Valley Private Label Wine, Del Valle Winery, Rosenblum Cellars, Gundlach Bundschu Winery, Abbot’s Passage Winery & Mercantile, Signorello Estate, Paradise Ridge Winery, along with The Roll Away Art and A Taste of Monterey.

It’s a rare opportunity to experience a wide range of California’s most celebrated flavors, all in one place, and all just across the street from Serif.