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950 Market Street
San Francisco, California 94102

Sales Gallery:

Sales beginning June 2020

You’re welcome.

Theater, art, retail, dining, nightlife—it’s all part of the Serif experience. And that’s to say nothing of the amenities. In addition to a long list of perks, from private dining to a state-of-the-art fitness center, residents will also have access to the amenities offered by the LINE hotel, including four distinct dining experiences.
New condominiums in San Francisco, CA

The new era of mid-market

This striking 12-story building is the result of a collaboration between conceptual architect Bjarke Ingels Group of Denmark, interior architect IwamotoScott of San Francisco, and architect of record Handel Architects of San Francisco.

The result is unlike anything in The City—in form, in color, in style. The bright white, textured facade takes cues from contemporary architecture, while the flatiron at Turk and Market recalls early 20th century San Francisco. Also noteworthy is the variety of window shapes and sizes, connecting the building’s interior with the surrounding area.

“A sexy update of the grand flatiron buildings that [once] rose along Market.”

The San Francisco Chronicle
New condominiums in San Francisco, CA
Eating, Drinking— What Else Is There?
This is an epicurean city, and we take that ethos seriously. While the Turk side of the building features a bike cafe, the Market side is home to a locally owned restaurant and bar and a beer garden operated by the LINE hotel. We’re also sharing the space with San Francisco’s legendary Magic Theatre, as well as several local businesses and eateries.
New condominiums in San Francisco, CA
New condominiums in San Francisco, CA
Perks just for you
Serif gives residents and their guests exclusive access to a wealth of amenities. Chief among them is the rooftop solarium, complete with indoor and outdoor spaces. Here, an airy lounge atmosphere complements bird’s eye views of the neighborhood.

Other amenities include…

Landscaped rooftop solarium with bar, lounge seating, and recreational outdoor space

Private dining room featuring chef-grade kitchen for private events

Fitness center with yoga room and state-of-the-art fitness equipment

Pet spa, washing area, and rooftop dog run

Secure underground parking

24/7 lobby attendant

Controlled access and fob entry doors with intercom system

Bicycle parking and storage with controlled access

New condominiums in San Francisco, CA
A PARTY IN THE SKY

San Francisco has never been much of a rooftop town. We’re changing that. For residents and their guests, the rooftop serves as both a co-working and entertainment space. It features a library, bar, and restaurant, not to mention a chef-grade kitchen for private events, with space to relax both inside and out.