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San Francisco happens here

Welcome to Mid-market, where SoMa meets the Tenderloin meets downtown. Where a new generation of restaurants and bars is cropping up alongside long-standing landmarks of The City’s theater, music, and LGBTQ scenes. This is home to some of the hottest names in tech, and the stomping ground of San Francisco’s famously colorful characters. Where some see disorder, we see a mosaic.
New condominiums in San Francisco, CA
From Here to Anywhere

SoMa, the Tenderloin, Hayes Valley, Nob Hill, the Mission, Union Square, the Financial District—all are close to Serif, as are icons such as City Hall and the Ferry Building. Biking is also an option, with four bike-share docks within three blocks. For longer journeys, Powell Street Station, one block away, is a major stop for Bart, Muni, and one of the last remaining cable cars in the city. Numerous buses and the F Market streetcar also pass right in front of Serif.


54 Mint
The Cavalier
John's Grill
Kin Khao
Montesacro Pinseria
Tú Lan
Square Pie Guys
Bowl'd Acai


Blue Bottle Coffee
Saint Frank Coffee


Westfield San Francisco Centre
Ted Baker


Alonzo King Lines Ballet
Cutting Ball Theater
Exit Theater
The Strand
SHN Golden Gate Theater
The Warfield


Aunt Charlie's
Dirty Habit
Mikkeller Bar
The Black Cat
New condominiums in San Francisco, CA

Orpheum Theatre

A theatre for the performing arts and has been the hottest spot for entertainment in the Bay Area since 1926!
1192 Market St
San Francisco, CA 94102

Orpheum Theatre
1 / 3

The Cavalier

Hotel Zetta’s British-themed brasserie delivers gastropub bites & colonial cocktails in clubby digs.
360 Jessie
San Francisco, CA 94103

The Cavalier
2 / 3

The Tempest

Long-standing bar with a rustic interior of exposed brick plus pool & TVs for watching sports.
431 Natoma St
San Francisco, CA 94103

The Tempest
3 / 3
Upbeat, offbeat, marching to its own beat
New condominiums in San Francisco, CA
New condominiums in San Francisco, CA
Diversity. Art.

We want to give as much to the community as it has given to us: energy
and diversity, art and design—humanity. That’s why we’re working with
San Francisco’s legendary Magic Theatre to become the future home of
the non-profit Magic Lab, dedicated to education, community-building,
workforce development, and the arts.