Look Again. Surprise Yourself.

San Francisco Condos, Retail, Hospitality & More

Serif Is
More Than Just Condos

In addition to 242 condominium residences, we're sharing the space with the sumptuously hip LINE hotel, several local retailers, and, as a nod to the neighborhood's roots, San Francisco's legendary Magic Theatre. For residents only, amenities include a rooftop solarium and lounge, private dining, a fitness center, an attended lobby, and dog-grooming services. This is The City in miniature.

Mid-Market, Confluence of the Eclectic

Where SoMa meets the Tenderloin meets downtown. Where a new generation of restaurants and bars is cropping up alongside long-standing landmarks of The City's theater, music, and LGBTQ scenes. This is home to some of the hottest names in tech, and the stomping ground of San Francisco's famously colorful characters. Where some see disorder, we see a mosaic.

Yes, That's a Sans Serif Typeface

Not what you'd expect from a place called Serif, is it? That's our style, the unexpected, from the bright white, textured facade of the building itself—a collaboration between BIG, Handel Architects, and IwamotoScott Architecture—to our position on a rapidly changing section of Market Street. Go ahead, look again. Surprise yourself.

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