Enjoy Fall Home Savings up to $27,500 at Serif

Momentum is building at Serif! With four new sales in just three days, there’s never been a better time to make your move and experience the heart of San Francisco. Our Fall Home Savings offer up to $27,500 in credits*—design more, spend less, and create a home that’s truly yours.

$10,000 in design center credits on select Studios. 1-Bedrooms, and Small & Large Junior 1-Bedrooms

$20,000 in design center credits on 1-Bedroom + Den and 2-Bedroom homes

*Up to $7,500 in additional homebuyer credits available through Serif’s participating lender for qualified first-time buyers

Photo credit: Open Homes Photography

SERIF RESIDENCE 423, 1-BEDROOM, 1-BATHROOM ~559 SF 

Light-filled with city and courtyard views—this 1-bedroom, 1-bath residence (~559 SF) is a top-selling plan at Serif. Hardwood floors, a walk-in closet, and a BOSCH washer/dryer make city living effortless, while your $10,000 Design Credit* at Residence 423 lets you personalize every detail.

Offered at: $509,000 + $10,000 credit can be applied toward upgrades* 
Participating lenders assistance up to $7,500* 

Photo credit: Open Homes Photography

SERIF RESIDENCE 514, JUNIOR 1-BEDROOM, 1-BATHROOM ~567 SF 

Experience quintessential urban living in the heart of San Francisco when you call Residence 514, home. Here, afternoon light pours in and windows frame city scenes. Enjoy a custom kitchen island, elegant chandelier, hardwood floors, and a walk-in closet, plus $10,000 in design credits* to make it your own.

Offered at: $499,000 + $10,000 credit can be applied toward upgrades* 
Participating lenders assistance up to $7,500* 

Photo credit: Jean Bai

SERIF RESIDENCE 715, 2-BEDROOMS, 2-BATHROOMS ~888 SF 

Elevate your lifestyle in Residence 715, Serif’s corner 2-bedroom, 2-bathroom home with floor-to-ceiling windows and expansive Market Street views. Designer hardwood floors, custom closets, window treatments, BOSCH washer/dryer, and a primary bath with walk-in shower and soaking tub make every day a complete urban retreat.

Offered at: $1,050,000 + $20,000 credit can be applied toward upgrades* 
Participating lenders assistance up to $7,500* 

L00k Again! Explore select pricing on new homes by visiting HERE. Living at Serif means being steps from theaters, art venues, and lively Market Street energy. Just outside your door, the Mid-Market neighborhood buzzes with theater, nightlife, and culture—the perfect urban backdrop for your new home.

*View featured home floor plans and get more details by visiting: https://bit.ly/SerifFallHomeSavings

*Prices and incentives are subject to change without notice. The incentive amount will be paid out as a lump sum total seller credit issued at closing. The lump sum seller credit can be used towards allowable closing costs, rate buy down HOA fees, other allowable pre-paids, etc. Incentive payout must follow lender guidelines. Valid on new contracts only. Not valid on existing contracts. Additional homebuyer assistance available through Serif’s participating lender.