Meet The Team: Mark Friedberg


Let us introduce you to Mark Friedberg, part of the Serif Sales team. Mark has called San Francisco home for the last 33 years, which is why when Serif came calling Mark jumped at the chance to be part of the team making this a rooftop town. In his spare time, Mark loves traveling and ordering up his favorite Uber Eats to entertain friends al fresco under the stars. Bringing an impressive 15 years of real estate experience to the Serif team, with 14 of those years dedicated to new home sales, you can trust a tour with Mark will be both knowledgeable and detailed. We asked Mark to share some insight on Serif, including his favorite views, finishes, and the renaissance of Mid-Market.

“Serif is truly a one-of-a-kind structure with an undulating facade creating privacy for owners that winds from street to street creating the most unique development San Francisco has ever seen. Mid-Market is the new hub and place to live and be seen in our stunning city by the Bay.”

This striking 12-story building is the result of a collaboration between conceptual architect Bjarke Ingels Group of Denmark, interior architect IwamotoScott of San Francisco, and architect of record Handel Architects of San Francisco.

“We’re curating an experience that brings the outside in.” – IwamotoScott Architecture

Step inside and take in some of Mark’s favorite features and finishes in the common spaces at Serif:

“The lobby is warm and welcoming. To start, there’s a beautiful front reception desk with lighting above that truly opens the space to showcase the entry to our gorgeous building. The rooftop solarium lounge is exquisite with its moving walls to make the space larger or shrink it for a more intimate feel, each allowing for city views of our beautiful San Francisco skyline. Every floor showcases a different art form in your elevator lobby which is so unique and bright!”

Mark gives us a hint at the finishes and views you’ll find when you tour the residences at SERIF. Each residence is a blank canvas on which residents can impart their personal style. Clean and modern, with exposed concrete ceilings and white countertops, the aesthetic is decidedly simple and urban.

“The use of white and grey finishes accent the homes to give a truly unique and artistic feel. The homes are warm with the beautiful light wood floors contrasting with the high polished concrete ceilings. The baths are very spacious and exquisitely designed with the use of whites, grey, and black faucets that truly POP!”

“My favorite view is from the 2BR/2BA stack, the 11 collection, our highest floor, that looks down Market Street towards the downtown skyline. You can see Sales Force, Transamerica and more! And obvi another view enjoyed by all is from the roof of the building where you feel like you are on top of the world looking all over our stunning city!”

Known for being the vein through the heart of San Francisco where the arts come to life and dozens of cultural destinations call home, more exciting things are in the works for Mid-Market neighborhood:

“The neighborhood will be the place to be and to be seen! Serif will transform Mid-Market to be the most coveted neighborhood in San Francisco. Hayes Valley, SOMA, and the Embarcadero had their time, now welcome to SERIF, where we will change everything. Hotels from LINE are super unique and different in every city. The LINE San Francisco will become their flagship hotel and their top in the chain complete with a locally owned restaurant, a rooftop bar and a beer garden. The Magic Theater will add its Magic Lab to the already abundant number of theaters in the Market Street corridor. The evolving re-design of a more pedestrian friendly Civic Center, 1028 Market – LUXE apartments, 50 Jones – LUXE apartment homes, IKEA San Francisco and a new addition to UC Hasting Law school are also on the way.”

Tours have started at Serif! Schedule yours soon with Mark Friedberg by emailing or calling 415-805-8896.

Where business meets pleasure. Where cultures collide. Where everything is a little more…exciting. Welcome to the heart of San Francisco’s newest renaissance.