Welcome to SERIF


Welcome to our new blog for SERIF, where you’ll be right at home with everything San Francisco has to offer. Street art. Local music. 7 am nightcaps. And that’s just our block. Boredom free, we’re connected to the beating heart of the City. Artistic, cultural, fun – SERIF is a reflection of San Francisco. It’s our natural habitat – our backyard. We plan to bring you the inside scoop on what’s happening at 960 Market, Mid-Market and the surrounding neighborhoods, plus the City of San Francisco.

We’re going behind-the-scenes to share the stories behind the design of Serif – meet our team of placemakers and get to know some of our favorite spots in the neighborhood to make the most of the lifestyle. Find a curated list of local happenings, read about our latest milestone, discover a new neighborhood destination, dig deeper into our amenities or the art, architecture and culture that makes our neighborhood one of a kind. Trends come and go, San Francisco is forever. The next chapter in San Francisco is unfolding. And it’s happening right now. The thriving energy of Mid-Market is just getting started, join us for the latest milestones in the making.

Most cities welcome you. San Francisco embraces you. Find your kind at Serif.

Watch our story unfold. Home is only the half of it. Residences, retail, hospitality and more are on the way. Help us showcase some love for the city we call home by sharing your urban love story in photos, tag us on Instagram @SerifSanFrancisco #SerifSF. Check back often for the latest news and updates.

Your friends at SERIF