Get Central: All About Mid-Market


San Francisco happens here. Welcome to Mid-Market, where SoMa meets the Tenderloin meets downtown. Stretching from Fifth Street to Van Ness between Mission and Market, discover a new generation of restaurants and bars cropping up alongside long-standing landmarks of the City’s theater, music, and LGBTQ scenes. For decades, this location has served as a vibrant portion of the Market Street corridor. This is home to some of the hottest names in tech, and the stomping ground of San Francisco’s famously colorful characters. Where some see disorder, we see a mosaic.

Serif rises 12 stories in the heart of San Francisco at 960 Market Street, surrounded by some of San Francisco’s most notable architecture, cultural venues and reminders of the City’s rich history.

Catch a Show… The Debut is Around the Corner.

Alonzo King Lines Ballet is a celebrated contemporary ballet company that has been guided since 1982 by the unique artistic vision of Alonzo King.

American Conservatory Theater (ACT) is a Tony-Award Winning Nonprofit Theater that hosts The Strand Theater and acts as a ticket house to the nearby Geary Theater in Union Square.

The Strand Theater, housed in ACT you cannot miss this striking red performance center featuring some of the most talented artists in the Bay Area. An intimate playhouse, it holds just under 300 people and is mostly ground level seating with a small balcony section.

Golden Gate Theater is another classic in Mid-Market. You will see Broadway shows, musicals, and so much more.

The Warfield is one of San Francisco’s most legendary music venues. The Warfield originally opened as a vaudeville theatre in 1922.

Asian Art Museum features a world-class collection of over 18,000 rotating artworks from across Asia, plus exhibitions and installations.

Eat, Drink & Be Merry.

While there are plenty of fine dining and drinking options to be had in nearby neighborhoods like Hayes Valley and SOMA, SF’s Mid-Market is holding its own with a few inventive entities and flavors from around the world. Dive into a bowl of lunchtime noodles at Kagawa-Ya Udon, and enjoy a taste of Rome at nearby 54 Mint or Montesacro Pinseria Romana, the first Roman Pinseria Romana to open in the US.

Dottie’s True Blue Café or Mavelous is the perfect spot to start your day and Charmaine’s rooftop bar 120 feet above Market Street is the perfect place to end it. Enjoy the bold flavors of Burma at nearby Burma Club in Mint Plaza or grab some Flying Falafel to-go. The Market on Market at the foot of Twitter HQ is brimming with an upscale selection of groceries, beer and wine, plus houses a city-wide destination food hall.

Happy Hour is never far with popular spots like The Cavalier and BIIG set to make a grand return and there’s always something on tap at Fermentation Lab or Mikkeler. Just south of Market, City Beer Store features a selection of hard-to-find bottled beers to-go, beer snacks, sweets and a weekly meal package. 

Wednesdays and Sundays year-round at UN Plaza, the Bay Area’s best selection of farmers set up shop offering goods and the finest picks from their harvest at the Heart of the City Farmers Market. And if you are looking for an espresso or some local grind to go with your stroll, Mid-Market even has a map for that, visit the Mid-Market coffee map.

Market Street is flat, pedestrian-friendly and equipped with well-utilized bike lanes, but you can also travel up and down the city’s main thoroughfare riding one of the restored streetcars (some 150 years old) along the F-Market & Wharves Muni line.

Boredom Free. Mid-Market is the confluence of the eclectic. Where business meets pleasure. Where cultures collide. Where everything is a little more…exciting. SF is at your fingertips when you live at SERIF. Come take a look around and enjoy the heart of San Francisco.