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Summer is heating up, and we’re excited to share the latest happenings at the LINE and throughout San Francisco. Don’t miss out on these fantastic events:

June 29-30: San Francisco Pride 2024
This year’s theme, “Beacon of Love,” brings two days of celebration to Civic Center. The festivities culminate on June 30 with the iconic Pride Parade.

July 4: Fourth of July Fireworks
Celebrate Independence Day with a spectacular view from the rooftop solarium. (Weather permitting, courtesy of Karl!)

July 10: Sound Bath at Rise Over Run
Unwind in the Hammett Room at the LINE Hotel San Francisco with Dana Murphy for a soothing sound bath session.

Saturdays: “Get Rolling” All Ages Open Skate
Bring your roller skates or blades to Fulton Plaza for a fun-filled day of open skating.

Every Wednesday: Friends of the SF Public Library Step Sales
Explore used books of all genres at the Larkin Street steps of the SF Public Library Main Branch.

Sundays and Wednesdays: Heart of the City Farmers Market
Join the community at Civic Center for this beloved farmers market, a staple since 1981.

Tuesdays & Fridays (noon-3 PM); Thursdays (2-5 PM): Civic Center Soundtrack Concert Series
Enjoy free concerts in San Francisco’s premier arts and culture district.

We hope to see you at these events, making the most of summer in the city! Visit here to view more fun happenings.

Look again. Surprise yourself. Our location, in the heart of San Francisco, is boredom proof.

To get a front row seat to these events and more, explore Serif’s newly reduced homes from $479,000. Explore new pricing on select homes at Serif. Contact our sales team for your personal tour by emailing or calling 415-805-8896.

Meet the latest perk of ownership when you make your move to Mid-Market’s own Serif condominium homes. When you live here, you will not only enjoy the full suite of onsite amenities in the heart of San Francisco but will also have access to The Serif Owners Club. The club offers Serif residents exclusive access to preferred reservations, pricing, and perks at the best experiences our neighborhood has to offer—including The Line Hotel and its food and beverage options, Alfred Coffee, local eateries, and more.

Enjoy access to these benefits:

the line san francisco serif
Rise Over Run at the LINE Photo Credit: Chase Daniel

The LINE San Francisco
Whether you’re looking for a modern hotel featuring four distinct dining experiences to host your visitors, a local spot for delicious eats, or coffee and cocktails nearby, The LINE SF has you covered with these perks:
• 20% off food and beverage from Sunday at 4pm through Wednesday
• 15% off hotel rooms

studio dental serif san francisco

Studio Dental
Located just half a block from Serif, Studio Dental provides state-of-the-art dental care with hands-on service and transparent pricing, all from an award-winning office. As a Serif owner, enjoy this discount:
• New patients living in Serif can receive a free professional take-home whitening or a $1,000 off of Invisalign for qualifying patients

Serif 7th Avenue
San Francisco

7th Avenue
Design your home with the stylish, functional furniture featured in Serif’s Residence 620 and receive:
• 10% off all furniture purchases

Now is the perfect time to make your move to the heart of San Francisco. Select homes at Serif feature new, incredible pricing worth taking a second look. Theater, art, retail, dining, nightlife—it’s all part of the Serif experience. And that’s to say nothing of the amenities. In addition to the many perks afforded to the Serif Owners Club, residents will also have access to the amenities at Serif from private dining and rooftop solarium to a state-of-the-art fitness center.

The Serif Design Center is offering Bumblebee Spaces as a part of our design upgrades program. Bumblebee Spaces creates modular furniture affixed to the ceiling that comes to you only when you need it. With this design-driven technology, residences become flexible with furniture that disappears into the ceiling so each space is maximized for work and play. Unlock more space in your homes. Add a home office, bedroom, and smart storage to your home with Bumblebee’s ceiling mounted units.

Serif Bumblebee San Francisco
Serif Bumblebee San Francisco

And now you can see your space transformed with Bumblebee. After placing an order online, the design team will create a visualization of your space transformed. With visual tools and reduced lead time, Bumblebee is simpler to design and install than ever before.

Scan your room with your mobile device to create a 3D map and the design team will add Bumblebee while considering your floor and ceiling. Bumblebee allows you to live differently! Schedule a tour to visit the Bumblebee Showroom at Serif, and see the modular bed and storage in action.

Contact our sales team at or call (415) 805-8896.

Welcome to our new blog for SERIF, where you’ll be right at home with everything San Francisco has to offer. Street art. Local music. 7 am nightcaps. And that’s just our block. Boredom free, we’re connected to the beating heart of the City. Artistic, cultural, fun – SERIF is a reflection of San Francisco. It’s our natural habitat – our backyard. We plan to bring you the inside scoop on what’s happening at 960 Market, Mid-Market and the surrounding neighborhoods, plus the City of San Francisco.

We’re going behind-the-scenes to share the stories behind the design of Serif – meet our team of placemakers and get to know some of our favorite spots in the neighborhood to make the most of the lifestyle. Find a curated list of local happenings, read about our latest milestone, discover a new neighborhood destination, dig deeper into our amenities or the art, architecture and culture that makes our neighborhood one of a kind. Trends come and go, San Francisco is forever. The next chapter in San Francisco is unfolding. And it’s happening right now. The thriving energy of Mid-Market is just getting started, join us for the latest milestones in the making.

Most cities welcome you. San Francisco embraces you. Find your kind at Serif.

Watch our story unfold. Home is only the half of it. Residences, retail, hospitality and more are on the way. Help us showcase some love for the city we call home by sharing your urban love story in photos, tag us on Instagram @SerifSanFrancisco #SerifSF. Check back often for the latest news and updates.

Your friends at SERIF