Welcome to Mid-market, where SoMa meets the Tenderloin meets downtown. Where a new generation of restaurants and bars is cropping up alongside long-standing landmarks of The City’s theater, music, and LGBTQ scenes. Whatever your cravings, you find it here.

pc: @kinkhao

MEET MID-MARKET MICHELIN STARRED- KIN KHAO

A few blocks from Serif, you’ll find Kin Khao, a Michelin Star Thai restaurant featuring vibrantly flavorful Thai cooking with a produce-driven northern California flair. The menu draws on tradition, but it’s a far cry from run-of-the-mill, with creative interpretations of classics and original offerings. A fragrant steamed curry mousse (hor mok), studded with tender mushrooms and served with crispy puffed rice cakes, is a tantalizing starter, and even a familiar dish like green curry is made with memorable ingredients sourced from a local farm.

”…  when it comes to layered, vibrantly flavorful Thai cooking with a produce-driven northern California flair, Chef Pim Techamuanvivit is in a league of her own.”

55 Cyril Magnin Street (…but really the corner of Mason and Ellis Streets)

pc: @montesacrosoma

SPOTLIGHT ON THE NEIGHBORHOOD MONTESACRO – AUTHENTIC PINSA 

Located in San Francisco’s vibrant Mid-Market neighborhood, Montesacro is a modern pinseria with a warm atmosphere that will make you feel right at home. The menu features only the freshest seasonal ingredients carefully selected from nearby farms, plus small producers in Italy. Enjoy a taste of Roman-inspired dishes, including their signature pinsa dough, tasty antipastis, and desserts, all perfectly paired with their beer and wine list. 

510 Stevenson Street

pc: @smishsmash__  at @saluhallsf

SMASH BURGER POP-UP SMISH SMASH OPENS AT SALUHALL 

Born as a popup in 2020 by Chef Victor Donado and partner Amy Han, Smish Smash became a local favorite, bringing the smashburger craze from Los Angeles to the Bay Area. The signature smash technique transforms the burger into a savory, crispy, and juicy indulgence, with every patty smashed to create a perfect “meat lace” while locking in all the juices. Chef Victor, an LA native with a French culinary background, marries these two worlds—crafting each burger with the precision of fine dining while keeping the fun, fast-food vibe alive. 

Now you can get yours any day of the week! Smish Smash at Saluhall (945 Market Street) is open seven days a week, just across from Serif on Market Street. 

L00K AGAIN – Surprise Yourself. Music, art, museums, night life, shopping and dining surround you. If San Francisco is your show, Mid-Market is the Green Room. Explore new pricing on select homes HERE.

Schedule your tour today by emailing sales@serifsf.com or calling 415-805-8896.

Serif’s one-bedroom homes are in high demand. With four sold in the past month alone, now is the perfect time to tour Residence 401 before it’s gone.

Experience the best of city living. Surrounded by top dining, shopping, and entertainment, this stylish one-bedroom, one-bathroom residence offers -614 square feet of thoughtfully designed space with upgraded hardwood flooring. Double-pane, south-facing windows frame vibrant views of Market Street—letting you take in the city’s energy while keeping your home a relaxing retreat. Don’t miss this opportunity to make a residence at Serif yours and enjoy the best of San Francisco theatre, art, live entertainment, shopping, and dining steps from your front door.

Residence 401 is priced at $627,000.

Enjoy a Virtual Tour by visiting HERE.

The unique shape of the building means each new home is available in several different sizes. Functional and flexible floor plans include open kitchens and living spaces, while select floor plans feature flexible offices and dens.

L00K AGAIN – Surprise Yourself. Explore new pricing on select homes HERE.

Schedule your tour today by emailing sales@serifsf.com or calling 415-805-8896.

Photos by @openhomesphotography

Market Street Arts recently announced the arrival of San Francisco’s newest piece of public art in the heart of Mid-Market with SERIF and Timbri Hotel as its backdrop: Heartfullness by Katy Boynton.

On view daily through June 7, we invite you to visit Market Street at Turk & Mason, and showcase your love for San Francisco in a collaborative content event we’re calling #SFHasHeart

📍Market Street at Turk + Mason Streets in the heart of San Francisco 📷

Share your love stories with all of SF! 🤎 Capture ‘Heartfullness’ by artist @heartfull_katy with Serif as your backdrop and tell us all the reasons you love San Francisco. Tag @SerifSanFrancisco and @MarketStreetArts or invite us to collab, and be sure to use #SFHasHeart in your posts, stories, and Reels. Use your voice to share love for the city you call home or the city that holds a special place in your heart!

Express Yourself.

Upbeat, offbeat, marching to its own beat – this is San Francisco. Most cities welcome you. San Francisco embraces you.

What makes San Francisco have heart?
Share the first moment you fell in love with San Francisco.
Why it holds a place in your heart.
Why it will always be home.
Give a shout to your favorite places and people who are making our location in the heart of San Francisco – Mid-market, where SoMa meets the Tenderloin meets downtown – a thriving neighborhood.

Street cars. Rooftop nightcaps. Street art. Bustling streets with buskers. And that’s just our block. If San Francisco is the show, this is the green room.

The next chapter in San Francisco’s story is unfolding. And it’s happening right now.

Show some love for our neighborhood and follow @MarketStreetArts, @saluhallsf, @timbrihotel, @jonathancarvermoore, @theredtail, @therumpusroomsf, @beerhallsf, and @heartofsf on Instagram.

Heartfullness is a steel sculpture of a mended heart, embodying the strength of the human spirit. Every experience, every scar, tells a story of resilience and the enduring power of love. By embracing these experiences, we allow our hearts to heal and grow.

During the day, the rusted metallic surface catches the sunlight, a testament to the resilience of a heart that has weathered life’s challenges.

At night, the heart glows with a warm inner light, symbolizing the unyielding fire within us all. The cracks and imperfections transform into pathways for this radiant light to project outward. Just as the heart becomes a beacon of light, so too do we, when we embrace adversity and allow our own inner light to truly shine.

This deeply meaningful work was brought to Mid-Market and funded by the Mid-Market Foundation through Market Street Arts and Sijbrandij Foundation with support from Building 180.

Cover Photo by Alyse Panitz Photography, Courtesy Market Street Arts, see @alysepanitzphotography

Meet the latest perk of ownership when you make your move to Mid-Market’s own Serif condominium homes. When you live here, you will not only enjoy the full suite of onsite amenities in the heart of San Francisco but will also have access to The Serif Owners Club. The club offers Serif residents exclusive access to preferred reservations, pricing, and perks at the best experiences our neighborhood has to offer—including The Line Hotel and its food and beverage options, Alfred Coffee, local eateries, and more.

Enjoy access to these benefits:

The LINE San Francisco
Whether you’re looking for a modern hotel featuring four distinct dining experiences to host your visitors, a local spot for delicious eats, or coffee and cocktails nearby, The LINE SF has you covered with these perks:
• 20% off food and beverage from Sunday at 4pm through Wednesday
• 15% off hotel rooms

Cookery Skola at Saluhall
Just across the street from Serif in the new IKEA San Francisco building, in addition to shopping, co-working space and the incredible Saluhall dining hall, you’ll find a cooking school too.
The Cookery Skola at Saluhall is a unique cooking school offering hands-on classes and workshops that range from fundamental knife skills, to perfecting the twist in a cardamom swirl, to cooking seasonally. Whether you’re a kitchen pro looking to explore a new regional cuisine, or a beginner looking to build kitchen confidence, a world of culinary adventures awaits you.
• Serif Owners Club receive 15% off cooking classes at the Cookery Skola!

Studio Dental
Located just half a block from Serif, Studio Dental provides state-of-the-art dental care with hands-on service and transparent pricing, all from an award-winning office. As a Serif owner, enjoy this discount:
• New patients living in Serif can receive a free professional take-home whitening or a $1,000 off of Invisalign for qualifying patients

7th Avenue
Design your home with the stylish, functional furniture as featured here in Serif’s Residence 620 and receive:
• Serif Owners Club Members receive 10% off all furniture purchases

Now is the perfect time to make your move to the heart of San Francisco. Select homes at Serif feature new, incredible pricing worth taking a second look. Theater, art, retail, dining, nightlife—it’s all part of the Serif experience. And that’s to say nothing of the amenities. In addition to the many perks afforded to the Serif Owners Club, residents will also have access to the amenities at Serif from private dining and rooftop solarium to a state-of-the-art fitness center.