Discover Residence 523, our latest one-bedroom model home, featuring bright west-facing views from both the living room and bedroom, where a striking mural adds artistic flair. The interior blends angular forms with raw materials like concrete and wood, softened by warm, natural hues for a modern yet inviting aesthetic.
Nestled in the heart of San Francisco’s Mid-Market neighborhood, Serif is seamlessly connected to the vibrant Timbri Hotel and offers an array of retail and dining experiences. With theaters, galleries, shopping, top-tier restaurants, and dynamic nightlife nearby, Serif places residents at the center of San Francisco’s most exciting cultural scene.
Residence 523 is offered at $529,000.
Market Street Arts recently announced the arrival of San Francisco’s newest piece of public art in the heart of Mid-Market with SERIF and Timbri Hotel as its backdrop: Heartfullness by Katy Boynton.
On view daily through June 7, we invite you to visit Market Street at Turk & Mason, and showcase your love for San Francisco in a collaborative content event we’re calling #SFHasHeart
📍Market Street at Turk + Mason Streets in the heart of San Francisco 📷
Share your love stories with all of SF! 🤎 Capture ‘Heartfullness’ by artist @heartfull_katy with Serif as your backdrop and tell us all the reasons you love San Francisco. Tag @SerifSanFrancisco and @MarketStreetArts or invite us to collab, and be sure to use #SFHasHeart in your posts, stories, and Reels. Use your voice to share love for the city you call home or the city that holds a special place in your heart!
Express Yourself.
Upbeat, offbeat, marching to its own beat – this is San Francisco. Most cities welcome you. San Francisco embraces you.
What makes San Francisco have heart?
Share the first moment you fell in love with San Francisco.
Why it holds a place in your heart.
Why it will always be home.
Give a shout to your favorite places and people who are making our location in the heart of San Francisco – Mid-market, where SoMa meets the Tenderloin meets downtown – a thriving neighborhood.
Street cars. Rooftop nightcaps. Street art. Bustling streets with buskers. And that’s just our block. If San Francisco is the show, this is the green room.
The next chapter in San Francisco’s story is unfolding. And it’s happening right now.
Show some love for our neighborhood and follow @MarketStreetArts, @saluhallsf, @timbrihotel, @jonathancarvermoore, @theredtail, @therumpusroomsf, @beerhallsf, and @heartofsf on Instagram.
Heartfullness is a steel sculpture of a mended heart, embodying the strength of the human spirit. Every experience, every scar, tells a story of resilience and the enduring power of love. By embracing these experiences, we allow our hearts to heal and grow.
During the day, the rusted metallic surface catches the sunlight, a testament to the resilience of a heart that has weathered life’s challenges.
At night, the heart glows with a warm inner light, symbolizing the unyielding fire within us all. The cracks and imperfections transform into pathways for this radiant light to project outward. Just as the heart becomes a beacon of light, so too do we, when we embrace adversity and allow our own inner light to truly shine.
This deeply meaningful work was brought to Mid-Market and funded by the Mid-Market Foundation through Market Street Arts and Sijbrandij Foundation with support from Building 180.
Cover Photo by Alyse Panitz Photography, Courtesy Market Street Arts, see @alysepanitzphotography
This year, Serif proudly welcomed over 25 new homeowners, and we can’t wait to welcome you next.
As San Francisco segues into the holiday season, Serif’s neighborhood transforms into a hub of festive activities. Located in the heart of Market Street, our residents enjoy access to theaters, art galleries, retail shops, dining, and night life. For quieter evenings, Serif provides the perfect retreat, featuring a full-service building with amenities such as a fitness center, a residents’ lounge, and a breathtaking rooftop.
NEW YEAR – NEW PRICING
We are excited to showcase select residences now available at newly reduced prices, ranging from $398,000 to $899,000. Options include studios, 1-bedrooms, 1-bedrooms plus den, and 2-bedroom homes designed to suit a variety of lifestyles.
From all of us at Serif, we wish you a joyful holiday season and look forward to welcoming you to your new home.
VIEW ALL REDUCED HOMES AND TAKE VIRTUAL TOURS HERE.
Every season, there’s a reason. L00k Again. There is so much happening in and around Serif.
Be sure to catch the final UNSTAGED LIVE On Mid-Market event of 2024, where BANDALOOP will showcase their vertical performance on SERIF once again. Seamlessly weaving intricate choreography and climbing technology to turn the dance floor on its side, the show will take place November 7 from 4-7 p.m. on the side of our building lining Market Street.
COCKTAILS & BITES
After the show, swing by one of the LINE hotel’s two bars, The Dark Bar and Rise Over Run – both easily accessible from Serif. Head to the rooftop for panoramic city views or relax at the lobby-level nook with delicious cocktails and small bites.
SERIF FEATURED HOME TOUR
While you’re at Serif, take a tour of this week’s featured home 201. This brand-new one-bedroom, one-bathroom residence offers upgraded hardwood flooring, custom closets, window treatments, a washer/dryer and -614 square feet of stylish living space. With south-facing windows overlooking Market Street, you’ll have the perfect vantage point to enjoy the city.
Residence 201 is priced at $640,000. Call (415) 805-8896 or email info@serifsf.com for details and a tour. Home is only the half of it. Explore the perks of ownership by visiting here.
Serif is pleased to announce fantastic fall incentives for homebuyers. When you are in contract on Residence 201 by November 30th, we are offering a $25,000 credit*.
ACROSS THE STREET
Saluhall Food Hall in San Francisco’s new IKEA building invites you to join the fun for illuminated art pieces, live band karaoke, belly dancing, maker carts, cooking demos, a lip sync contest, live music, break dance battles, cumbia music, and of course, lots of delicious food and beverages!
UNSTAGED: First Thursdays Live on Mid-Market, presented by Market Street Arts, is just one of several projects aimed at transforming the experience in Mid-Market. UNSTAGED joins other Market Street Arts programs, Make it! and Busk it!, to bring artistic expression to the public realm throughout this vital San Francisco corridor.
@bandalooping photo credit: Alyse Panitz, @alysepanitzphotography
Ready to make your dream home a reality? With interest rates dropping, now’s the perfect time to check out some of Serif’s Featured Residences and find your home in the heart of San Francisco steps from The Warfield, the Orpheum Theatre, Golden Gate Theatre, IKEA San Francisco, Saluhall Market, Cookery Skola , all the amenities of the LINE Hotel San Francisco and so much more.
Life at Serif San Francisco is boredom proof.
Explore new pricing on select homes and take a virtual tour by visiting here.
TOUR JUNIOR ONE-BEDROOM, ONE-BATH RESIDENCE 417
Residence 417 is a light-filled, large Junior one-bedroom home featuring ~504 sq. ft. The interiors showcase a luxurious, modern bathroom, a large walk-in closet, and upgraded fixtures and finishes, including beautiful hardwood flooring, a generous kitchen island and sliding glass doors between your living and sleeping spaces, providing the ultimate in privacy.
Clean and modern, with finishes using wood, exposed concrete and striking white countertops, the aesthetic is decidedly simple and urban.
Priced at $498,000.
TOUR TWO-BEDROOM, TWO-BATH RESIDENCE 509
Step into this bright two-bedroom, two-bathroom home, offering -970 sq. ft. of sleek minimalist design. Picture yourself in an open-concept living, dining, and kitchen space, complete with top-of-the-line Miele appliances, elegant quartz countertops, and chic high-gloss cabinetry—all set against stunning hardwood floors. Plus, oversized windows flood the space with natural light in every room, giving you unbeatable views of the vibrant culture outside your door.
Residence 509 is priced at $985,000.
Call (415) 805-8896 or email sales@serifsf.com to view this move-in ready home.
Serif is a full-service building sharing its footprint with the LINE Hotel SF. Serif enjoys multiple amenities, including a 24-hour attended lobby, fitness center, residents’ lounge, and breathtaking rooftop. Its vibrant Mid-Market location at 960 Market Street provides walkable activities, including theater, art, retail, dining, and nightlife. With its prime location in the heart of San Francisco, you’ll have access to whatever cultural passion you wish to pursue.
Photo credits: @openhomesphotography
It’s happening around here. Serif’s newest Market Street neighbor, Saluhall is bringing on much more than hip eats and tasty drinks. Regularly programmed events are on rotation making our corner of the city quite a community. Neighbors have been mixing with neighbors during Summer DJ Nights, over cooking classes, Drag Bingo Brunches and now there’s more on our agenda:
Monday Trivia Night
Every Monday starting on August 19th, Geeks Who Drink will be hosting trivia night at Saluhall located at 945 Market Street. Grab your know-it-all friends and enjoy some lively competition. Participation is free – reserve your spot here!
Date Night French
On September 7th, the Cookery Skola will be hosting an intimate date night dinner event. Connect, create, and savor the romance of Paris just across the street from SERIF, all without leaving SF. This French-inspired Date Night Cooking Class offers an intimate and unforgettable experience. Begin with the art of crafting a delicate Ratatouille Tartlet, a masterpiece of Provençal flavors. Tickets are sold in pairs – get yours here.
Host an Event
Hello housewarming soirees and holiday season hosting. From team-building events to private cooking classes, happy hours, and food tour packages, our neighboring Saluhall offers the perfect setting for any occasion. The versatile spaces at Saluhall can accommodate gatherings of all sizes, ensuring a memorable experience. Learn more here.
Look again. Surprise yourself. Our location, in the heart of San Francisco, is boredom proof.
To get a front row seat to these events and more, explore Serif’s newly reduced homes from $398,000. Explore new pricing on select homes at Serif. Contact our sales team for your personal tour by emailing sales@serifsf.com or calling 415-997-0389.
All images courtesy of Saluhall San Francisco
Discover your dream home at Serif in the heart of San Francisco and see what the buzz is all about. With eight homes sold last month, now is the time to check out our junior and one-bedroom homes with newly adjusted pricing and summer incentives. Street art. Local music. 7 am nightcaps. And that’s just our block. You too can call Serif home and enjoy a grand lifestyle all around. Surround yourself with art, history, and architecture before even decorating your home.
The allure of residences 421, 319 and 323 lies in their unique design elements. Each home has been planned to make the most of its space, with a large walk-in closet, spacious bathroom, and dedicated dining area. Fixtures and finishes, including exposed concrete, quartz white countertops, and matte black fixtures, complement the energy and eclecticism of Mid-Market.
Explore our three featured homes below and join us for a tour of the building. With the current pace of sales, we recommend reaching out soon! Serif sales team may be reached by emailing sales@serifsf.com or calling (415) 805-8896. View availability of additional newly reduced homes at Serif.
Located on the corner of Market and Turk, the award-winning architectural design of the 12-story building is the result of a collaboration between conceptual architect Bjarke Ingels Group of Denmark, architect of record Handel Architects of San Francisco and interior architect IwamotoScott, also of San Francisco. The result is unlike anything in the city – in form, in color, in style. The bright white, textured facade takes cues from contemporary architecture, while the flatiron at Turk and Market recalls early 20th century San Francisco.
Serif’s residents and their guests have exclusive access to a wealth of amenities. Chief among them is the landscaped rooftop solarium, which serves as both a co-working and entertainment space equipped with a library, bar, restaurant, a chef-grade kitchen for private events and indoor and outdoor spaces – where an airy lounge atmosphere complements bird’s eye views of the neighborhood. Other amenities include a state-of-the-art fitness center and yoga room, a pet spa, dog run and a bike parking and storage room equipped with controlled access.
Cover image: Jason O’Rear Photography
Summer is heating up, and we’re excited to share the latest happenings at the LINE and throughout San Francisco. Don’t miss out on these fantastic events:
June 29-30: San Francisco Pride 2024
This year’s theme, “Beacon of Love,” brings two days of celebration to Civic Center. The festivities culminate on June 30 with the iconic Pride Parade.
July 4: Fourth of July Fireworks
Celebrate Independence Day with a spectacular view from the rooftop solarium. (Weather permitting, courtesy of Karl!)
July 10: Sound Bath at Rise Over Run
Unwind in the Hammett Room at the LINE Hotel San Francisco with Dana Murphy for a soothing sound bath session.
Saturdays: “Get Rolling” All Ages Open Skate
Bring your roller skates or blades to Fulton Plaza for a fun-filled day of open skating.
Every Wednesday: Friends of the SF Public Library Step Sales
Explore used books of all genres at the Larkin Street steps of the SF Public Library Main Branch.
Sundays and Wednesdays: Heart of the City Farmers Market
Join the community at Civic Center for this beloved farmers market, a staple since 1981.
Tuesdays & Fridays (noon-3 PM); Thursdays (2-5 PM): Civic Center Soundtrack Concert Series
Enjoy free concerts in San Francisco’s premier arts and culture district.
We hope to see you at these events, making the most of summer in the city! Visit here to view more fun happenings.
Look again. Surprise yourself. Our location, in the heart of San Francisco, is boredom proof.
To get a front row seat to these events and more, explore Serif’s newly reduced homes from $479,000. Explore new pricing on select homes at Serif. Contact our sales team for your personal tour by emailing sales@serifsf.com or calling 415-805-8896.
The next chapter in San Francisco’s story is unfolding, and it’s happening right here. The heart of the City is getting a makeover. The Civic Center Public Realm Plan recasts the plaza as a larger, tree-encircled space, connected to Market Street via a long park. Civic Center’s public realm will be designed as a flexible place that welcomes daily life, with diverse activities over the course of the day and evening, weekdays and weekends. The plan also calls for a bike and pedestrian-friendly redesign of surrounding streets. It’ll all unfolding steps from SERIF.
The Civic Center Public Realm Plan will create a unified vision for long-term improvements to Civic Center’s plazas, streets, and other public spaces. Civic Center shares the details on the released plans:
Civic Center Plaza grants garden rooms framing new lawns and the playgrounds create a lively, verdant frame for a large gathering space centered on City Hall. Throw in a mirror fountain and you have the perfect place to reflect.
Fulton Mall features lawn terraces between the Library and the Asian Art Museum, framed by benches and places to sit in sun or shade. New pavilions and seating on the Library terrace create a quiet place.
Leavenworth Street will be transformed to a neighborhood park with a dog park, fitness park, community message board, and game tables. Dramatic lighting and special paving serves as a welcome mat that connects the Tenderloin to Civic Center’s public spaces.
UN Plaza will include an adaptation of the existing fountain. A civic promenade from Market Street to City Hall is a space for commemoration of the UN Charter, the history of Civic Center, and of local/neighborhood heroes. New places to eat and recreate on Leavenworth St and at BART add vitality at the plaza’s edges.
The War Memorial Gateway plaza concept includes a gracious western entry into the War Memorial Complex and Historic Civic Center District by regrading and repaving the existing pathways and roadways to create a flexible use plaza that forms a beautiful civic gateway between Hayes Valley and the War Memorial Complex.
Self-expression is not limited to public spaces. SERIF. Find your kind.
Image Credit: civiccentersf.org
Welcome to our new blog for SERIF, where you’ll be right at home with everything San Francisco has to offer. Street art. Local music. 7 am nightcaps. And that’s just our block. Boredom free, we’re connected to the beating heart of the City. Artistic, cultural, fun – SERIF is a reflection of San Francisco. It’s our natural habitat – our backyard. We plan to bring you the inside scoop on what’s happening at 960 Market, Mid-Market and the surrounding neighborhoods, plus the City of San Francisco.
We’re going behind-the-scenes to share the stories behind the design of Serif – meet our team of placemakers and get to know some of our favorite spots in the neighborhood to make the most of the lifestyle. Find a curated list of local happenings, read about our latest milestone, discover a new neighborhood destination, dig deeper into our amenities or the art, architecture and culture that makes our neighborhood one of a kind. Trends come and go, San Francisco is forever. The next chapter in San Francisco is unfolding. And it’s happening right now. The thriving energy of Mid-Market is just getting started, join us for the latest milestones in the making.
Most cities welcome you. San Francisco embraces you. Find your kind at Serif.
Watch our story unfold. Home is only the half of it. Residences, retail, hospitality and more are on the way. Help us showcase some love for the city we call home by sharing your urban love story in photos, tag us on Instagram @SerifSanFrancisco #SerifSF. Check back often for the latest news and updates.
Your friends at SERIF