At Serif, living in the heart of San Francisco means the possibilities extend well beyond your front door. Our Mid-Market location places residents in the center of a cultural district filled with theater, art, live entertainment, dining, and nightlife—and lately, there are even more reasons to stay close to home. Serif shares its footprint with Timbri Hotel and its rooftop destination Rise Over Run, while 945 Market and Saluhall sit directly across the street. From a morning Turkish coffee to an R&B soundtrack above the skyline, consider your neighborhood itinerary officially boredom proof.
Across Market Street: Meet Spirited at Saluhall
Saluhall continues to evolve as a neighborhood destination for eating, drinking, shopping, and gathering, and one of its newest additions gives us another reason to cross Market Street: Spirited at Saluhall. Located inside 945 Market, Spirited joins a growing collection of food and beverage concepts that includes Oklava, Smish Smash, Izzy & Wooks, and the IKEA Swedish Restaurant and Bistro. The larger 945 Market destination spans six floors dedicated to dining, shopping, working, entertainment, and community experiences.
For Serif residents, Spirited adds another option to an already impressive list of places within steps of home. Meet friends for a drink after work, make it the first stop before a performance at one of Mid-Market’s theaters, or simply cross the street when the evening calls for something spontaneous. The best part? No complicated plans are necessary. When dining, happy hour, shopping, art, and entertainment are concentrated around your block, a last-minute night out becomes one of the perks of the address.
A Taste of Turkey: Oklava Café Arrives at Saluhall
Also newly opened at Saluhall is Oklava, bringing authentic Turkish flavors and Mediterranean influences to 945 Market. From the team behind Palo Alto’s Oklava and San Francisco’s Turquaz, the new café serves Turkish coffee, Mediterranean pastries, fresh grab-and-go selections, and an approachable all-day menu. The concept builds on the team’s established style with baked specialties and Turkish flavors in a casual setting designed to work just as well for coffee as it does for a meal.
That versatility makes Oklava particularly suited to life at Serif. Cross Market for a Turkish coffee to start the morning, stop in for an artisan bite during the workday, or make it an easy dinner when cooking isn’t on the agenda. It’s the kind of everyday convenience that makes an urban neighborhood feel like an extension of home—and another new flavor added to Mid-Market’s growing culinary mix.
It’s HAPPENING: Boredom Proof from Serif to the Skyline
Then, there are the nights when the only direction you need to go is up. Serif shares its building with Timbri Hotel, putting Rise Over Run on the 13th floor just an elevator ride away. The rooftop restaurant and bar pairs panoramic San Francisco views with cocktails, bites, and an expanding calendar of live entertainment. Its weekly Rhythm in the Sky series brings R&B to the rooftop every Wednesday, turning the middle of the week into an excuse to gather above the city.
Think fire pits, skyline views, shareable plates, drinks, and a soundtrack curated for lingering longer than planned. Meet friends after work, transition from laptop to cocktail without venturing far, or simply head upstairs when Wednesday needs a little more weekend energy. It’s exactly the kind of access that defines life at Serif: home when you want it, San Francisco when you don’t.
Brunch Beats + Stogies on the Skyline
The rooftop programming doesn’t stop on Wednesdays. On August 23, Rise Over Run hosts a special R&B Brunch with DJ Heartbreak, with seating waves at 11:00 AM and 1:30 PM. The experience combines R&B from the ’90s through today with brunch, cocktails, dancing, and panoramic views—bringing the energy of the weekly rooftop series into the weekend.
On Saturday, August 29, Stogies on the Skyline takes over the rooftop from 5–10 PM. Expect an evening of premium cigars on the cigar-friendly outdoor rooftop, dinner specials, signature cocktails, live music from DJ Heartbreak, and city lights stretching across the horizon. Tables can fill quickly, making advance reservations a smart move.
Morning coffee at Oklava. An impromptu sip at Spirited. Shopping and dining at 945 Market. Wednesday R&B above the skyline. A weekend brunch or an evening of cigars, cocktails, and live music at Rise Over Run. And that’s before adding Mid-Market’s theaters, galleries, cultural institutions, and nightlife to the itinerary.
That’s the advantage of living at Serif: you can retreat to a thoughtfully designed residence when you want privacy, then step outside—or simply take the elevator—to find something completely different. In the heart of San Francisco’s cultural district, the neighborhood isn’t merely where you live. It’s part of how you live.
Photo credits: Rise Over Run, San Francisco
Welcome to Mid-market, where SoMa meets the Tenderloin meets downtown. Where a new generation of restaurants and bars is cropping up alongside long-standing landmarks of The City’s theater, music, and LGBTQ scenes. Whatever your cravings, you find it here.
pc: @kinkhao
MEET MID-MARKET MICHELIN STARRED- KIN KHAO
A few blocks from Serif, you’ll find Kin Khao, a Michelin Star Thai restaurant featuring vibrantly flavorful Thai cooking with a produce-driven northern California flair. The menu draws on tradition, but it’s a far cry from run-of-the-mill, with creative interpretations of classics and original offerings. A fragrant steamed curry mousse (hor mok), studded with tender mushrooms and served with crispy puffed rice cakes, is a tantalizing starter, and even a familiar dish like green curry is made with memorable ingredients sourced from a local farm.
”… when it comes to layered, vibrantly flavorful Thai cooking with a produce-driven northern California flair, Chef Pim Techamuanvivit is in a league of her own.”
55 Cyril Magnin Street (…but really the corner of Mason and Ellis Streets)
pc: @montesacrosoma
SPOTLIGHT ON THE NEIGHBORHOOD MONTESACRO – AUTHENTIC PINSA
Located in San Francisco’s vibrant Mid-Market neighborhood, Montesacro is a modern pinseria with a warm atmosphere that will make you feel right at home. The menu features only the freshest seasonal ingredients carefully selected from nearby farms, plus small producers in Italy. Enjoy a taste of Roman-inspired dishes, including their signature pinsa dough, tasty antipastis, and desserts, all perfectly paired with their beer and wine list.
510 Stevenson Street
pc: @smishsmash__ at @saluhallsf
SMASH BURGER POP-UP SMISH SMASH OPENS AT SALUHALL
Born as a popup in 2020 by Chef Victor Donado and partner Amy Han, Smish Smash became a local favorite, bringing the smashburger craze from Los Angeles to the Bay Area. The signature smash technique transforms the burger into a savory, crispy, and juicy indulgence, with every patty smashed to create a perfect “meat lace” while locking in all the juices. Chef Victor, an LA native with a French culinary background, marries these two worlds—crafting each burger with the precision of fine dining while keeping the fun, fast-food vibe alive.
Now you can get yours any day of the week! Smish Smash at Saluhall (945 Market Street) is open seven days a week, just across from Serif on Market Street.
L00K AGAIN – Surprise Yourself. Music, art, museums, night life, shopping and dining surround you. If San Francisco is your show, Mid-Market is the Green Room. Explore new pricing on select homes HERE.
Schedule your tour today by emailing sales@serifsf.com or calling 415-805-8896.
It’s happening around here. Serif’s newest Market Street neighbor, Saluhall is bringing on much more than hip eats and tasty drinks. Regularly programmed events are on rotation making our corner of the city quite a community. Neighbors have been mixing with neighbors during Summer DJ Nights, over cooking classes, Drag Bingo Brunches and now there’s more on our agenda:
Monday Trivia Night
Every Monday starting on August 19th, Geeks Who Drink will be hosting trivia night at Saluhall located at 945 Market Street. Grab your know-it-all friends and enjoy some lively competition. Participation is free – reserve your spot here!
Date Night French
On September 7th, the Cookery Skola will be hosting an intimate date night dinner event. Connect, create, and savor the romance of Paris just across the street from SERIF, all without leaving SF. This French-inspired Date Night Cooking Class offers an intimate and unforgettable experience. Begin with the art of crafting a delicate Ratatouille Tartlet, a masterpiece of Provençal flavors. Tickets are sold in pairs – get yours here.
Host an Event
Hello housewarming soirees and holiday season hosting. From team-building events to private cooking classes, happy hours, and food tour packages, our neighboring Saluhall offers the perfect setting for any occasion. The versatile spaces at Saluhall can accommodate gatherings of all sizes, ensuring a memorable experience. Learn more here.
Look again. Surprise yourself. Our location, in the heart of San Francisco, is boredom proof.
To get a front row seat to these events and more, explore Serif’s newly reduced homes from $398,000. Explore new pricing on select homes at Serif. Contact our sales team for your personal tour by emailing sales@serifsf.com or calling 415-997-0389.
All images courtesy of Saluhall San Francisco
Meet the latest perk of ownership when you make your move to Mid-Market’s own Serif condominium homes. When you live here, you will not only enjoy the full suite of onsite amenities in the heart of San Francisco but will also have access to The Serif Owners Club. The club offers Serif residents exclusive access to preferred reservations, pricing, and perks at the best experiences our neighborhood has to offer—including The Line Hotel and its food and beverage options, Alfred Coffee, local eateries, and more.
Enjoy access to these benefits:
The LINE San Francisco
Whether you’re looking for a modern hotel featuring four distinct dining experiences to host your visitors, a local spot for delicious eats, or coffee and cocktails nearby, The LINE SF has you covered with these perks:
• 20% off food and beverage from Sunday at 4pm through Wednesday
• 15% off hotel rooms
Cookery Skola at Saluhall
Just across the street from Serif in the new IKEA San Francisco building, in addition to shopping, co-working space and the incredible Saluhall dining hall, you’ll find a cooking school too.
The Cookery Skola at Saluhall is a unique cooking school offering hands-on classes and workshops that range from fundamental knife skills, to perfecting the twist in a cardamom swirl, to cooking seasonally. Whether you’re a kitchen pro looking to explore a new regional cuisine, or a beginner looking to build kitchen confidence, a world of culinary adventures awaits you.
• Serif Owners Club receive 15% off cooking classes at the Cookery Skola!
Studio Dental
Located just half a block from Serif, Studio Dental provides state-of-the-art dental care with hands-on service and transparent pricing, all from an award-winning office. As a Serif owner, enjoy this discount:
• New patients living in Serif can receive a free professional take-home whitening or a $1,000 off of Invisalign for qualifying patients
7th Avenue
Design your home with the stylish, functional furniture as featured here in Serif’s Residence 620 and receive:
• Serif Owners Club Members receive 10% off all furniture purchases
Now is the perfect time to make your move to the heart of San Francisco. Select homes at Serif feature new, incredible pricing worth taking a second look. Theater, art, retail, dining, nightlife—it’s all part of the Serif experience. And that’s to say nothing of the amenities. In addition to the many perks afforded to the Serif Owners Club, residents will also have access to the amenities at Serif from private dining and rooftop solarium to a state-of-the-art fitness center.