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Look again. Surprise yourself.

IT’S ALL IN THE DETAILS

Minimalistic and modern, with an eye toward the urban context, residences are raw and industrial yet thoughtfully crafted—designed in every detail to complement the energy and eclecticism of Mid-Market.

A HOME FOR EVERY LIFESTYLE

Whether you work from home or you’re a frequent flier, a consummate host or a bookworm, there’s a functional floor plan to suit your needs.

THE UNEXPECTED, INSIDE AND OUT.

From the bright white facade to the iconic flatiron design, we’ve reimagined the architecture of Market Street circa 1905. And that imagination extends to the partnerships and programming within the building, as we share the space with the sumptuously hip LINE hotel, several local retailers and restaurants, and the Magic Theatre.

MID-MARKET, CONFLUENCE OF THE ECLECTIC

Where business meets pleasure. Where cultures collide. Where everything is a little more…exciting. Welcome to the heart of San Francisco’s newest renaissance.
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NEW FALL INCENTIVES
Serif is pleased to announce fantastic fall incentives for homebuyers of up to $35,000 when you are in contract by November 30th.